asbell joiner

Our Story

Asbell Joiner brings scholarship and experience to business enterprises in transition. We serve as Architects of Change for companies experiencing difficulties in meeting all their obligations, whether the obligations are to equity stakeholders, lenders, trade creditors, employees, customers, or governmental agencies. We also assist in the analysis of those businesses that may be meeting their financial obligations but not meeting the expectations of equity holders, creditors, and management.

Our Process

We are happy to meet with anyone involved with a middle market firm needing assistance in M&A advisory, workouts & turnarounds, growth design & implementation, valuation, bankruptcy & liquidation, or labor relations. Depending on the situation, we may be able to offer a limited initial analysis as part of developing a new relationship.

After our initial analysis, we will develop a plan of action. While many consulting firms will simply point out where problems exist, Asbell Joiner goes further by being the agents of change. Sometimes this may entail temporary assignment as an interim CEO, CFO, COO, or other executive role, other times the backing of executives or the board may be sufficient. Critical to the success of change is follow through on a plan of action. Asbell Joiner provides the execution of our plan.

Our People

The Founding Members at Asbell Joiner, Bill Asbell and Ralph Joiner, offer a unique combination of highly educated, experienced professionals having similar professional training but with a wide diversity of professional experience. The Principals at Asbell Joiner offer unique depth of knowledge and experience in their respective areas. Each Founding Member: holds an undergraduate or graduate degree in accounting; holds a J.D. from a well respected school of law; has been designated as a CPA; has been admitted to the State Bar of Georgia; has taught in either graduate schools of business or law school; has worked in national CPA firms; has held significant positions of responsibility in industry; has dealt with and advised business enterprises in difficulty.

  • Ralph Joiner
    Executive Director, Founding Member

     

    Ralph Joiner began his career in public accounting with a large national accounting firm. His initial emphasis focused on providing tax compliance and planning advice to privately-held enterprises and their owners. After eight years in public accounting, Ralph accepted an offer from a client to serve as CFO and General Counsel. In these positions, he had the opportunity to broaden his experience to include all aspects of the accounting, financial, cash flow, data processing, employee benefits, insurance, legal issues, and acquisitions of business enterprises.

    In 1985, Ralph first began offering consulting and turnaround management services to clients on a full time basis. Since then, he has worked in a wide range of industries, and has been associated with a number of acquisitions and financings as well as successful startups of new enterprises. In addition, he has served in several transition management positions.

    Ralph has been: President & CEO of an electrical equipment installation, repair, manufacturing, and distribution company; CFO of an ambulance service provider; President & CEO of a hydraulic equipment installation and distribution company; CFO & General Counsel of an LTL trucking company; CFO & General Counsel of an air freight forwarder; Executive V.P. of a truckload common carrier; CFO/CIO of a convenience dtore chain; CFO of a computer leasing and finance company; and CIO of a hydraulic equipment installation and distribution company.

    Ralph earned his B.B.A. in accounting at Georgia State in 1969 and his J.D. from Emory University in 1972.

  • Bill Asbell
    Founding Member

     

    Bill Asbell began his business career in public accounting with a large national accounting firm. His initial emphasis focused on providing tax compliance and planning advice to privately held enterprises and their owners. After two years in public accounting, Bill attended the University of Georgia School of Law, where he graduated in 1980 with his J.D., summa cum laude. Upon graduation, Bill began his legal career with one of Atlanta's most prestigious law firms. Bill continued his law practice for 20 years and was most recently a partner in the Corporate, Securities and Tax Group of Nelson, Mullins, Riley & Scarborough, LLP, a 103-year old firm with over 200 attorneys.

    In 2000, Bill left the private practice of law to join the senior management team of a longtime client. He began his consulting practice in November 2000. He continues to serve in certain transitional management capacities.

    Bill has been: Vice President and General Counsel of a motor carrier; CFO of a motor carrier; Acting President and CEO of a motor carrier; and Managing Partner of a law firm.

    Bill earned his A.B., summa cum laude, in French at the University of Georgia in 1973, his M.A., summa cum laude, in French at Louisiana State University in 1974, his M.B.A., magna cum laude, at Georgia State University in 1975, and his J.D., summa cum laude, at the University of Georgia in 1980.

  • Stan Brooks
    Principal

     

    Stan Brooks began his business career as the operations management at a local terminal of a large multi-national LTL carrier. As Stan's career progressed, he became a relentless cost cutter and operations expert. He created and developed unique business solutions for multifaceted initiatives, and had the passion to see final implementation. Stan is a flexible, nimble leader with strong interpersonal skills and a focus on developing a culture of respect and fostering relationship development.

    Most recently, Stan served as Senior Director having responsibility of a $500MM operation within a Fortune 500 company. During his 13 year tenure, he developed and implemented operational solutions and oversaw the procurement of requisite technology that supported the firm's doubling of size.

    Stan earned his B.S. in business administration at The Citadel in 1977.

  • Perry Joiner
    Principal

     

    Perry Joiner began his career in supply chain consulting while simultaneously pursuing his education. He is particularly adept at process design and data analytics. Perry has designed and implemented solutions yielding net present values between $1MM and $12MM. He gained his expertise in data analytics and advanced statistical analysis in his graduate school studies and in his duties as a research assistant for a National Science Foundation funded study while attending graduate school. Perry has also participated in the conceptualization, design, and initiation of several start-ups.

    Perry earned his A.B. in political science at the University of Georgia in 2009, his M.A., summa cum laude, in political science at the University of Georgia in 2010, and is expected to complete his M.B.A. at Emory University's Goizueta Business School in May 2015.

  • Harold Yang
    Principal

     

    From 2006 to 2010, Harrold worked as a Chinese lawyer for a Chinese law firm and an American law firm Shanghai representative office, focusing on litigation and non-litigation cases related to real estate, foreign direct investment, merger and acquisition, etc. He has abundant experiences in providing legal consultant support to China-related transactions, helping clients establish presence, sell products and license rights in China through representative offices, joint ventures, wholly foreign-owned enterprises, equity or asset purchases, distributorships, technology licensing and contract manufacturing.

    Harrold earned his LL.B. and first LL.M. at Shanghai University (China) in 2003 and 2006, his second LL.M. at the University of Georgia in 2011. He passed the China bar in 2005 and the New York bar in 2012.

 

Job Opportunities

Asbell Joiner is always open to new opportunities with people from a variety of backgrounds having exceptional talent. Please contact us if you are interested in exploring a potential new relationship.